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Business Writing : Training course  overview

This training course is only delivered in-house for organisations. It is tailored to the specific writing style of the organisation..The training course uses samples of the written work of participants to help illustrate all of the key writing principles.

The one day training course that will equip participants with the understanding of how to apply ten key business writing principles, to ensure their written work is clear, concise and complete.

The communication process	The writing process The problems associated with one way communication Business writing today The image you create through your written word
The composing process	The 4 step composing process Using spidergrams to organise ideas and to increase speed of writing Identifying the reader Composing from the spidergram and learning to write quickly The editing process
General principles of effective writing         Writing letters, emails & correspondence	Recognising people’s ability to comprehend and retain information Techniques for adding clarity to your writing ……. ·        Formatting techniques ·         Main message first ·         Passive / active voice ·         Sentence length and structure ·         Word choice ·         Grammar techniques ·         Positive phraseology ·         Conversation style ·         Personal pronouns
Composing a business case     Writing reports (or tenders)	Overall aim – to focus on the customer needs Defining the format and style required by the organisation Organising large amounts of information The layout that should be used for a report, and a tender Using customer terminology Incorporating a Cost Benefit Analysis What should be included in the body & what should be in an appendix Being persuasive Golden Gems – do’s and don’ts Writing Executive summaries for your reports Editing overlays Format: the need for uniformity throughout the document Visual presentation of the tender/ report

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